The Client
A UK-based eco-friendly yoga brand specialising in ethically sourced, hand-crafted products including sustainable yoga accessories, meditation cushions, and high-quality wellness goods.
The Challenge
The Goal: Maximise sales and revenue during the critical festive shopping season (September–December).
The Situation: The client had previously worked with an agency, but had been left without active PPC management for some time. Unsurprisingly, there was massive untapped potential sitting across Google Ads and Meta ads. Historically, their social advertising wasn’t generating any revenue.
Strategy & Execution
Taking a data-led approach to turn underperforming campaigns around, I started with a complete audit and cleanup of the existing Google Ads account. By stripping away underperforming, budget-draining keywords and restructuring the overall setup, I freed up budget to expand into high-intent terms specifically aligned with seasonal buying habits.
To complement search, we launched Meta Ads completely from scratch. Using fresh visual assets and ad copy tailored directly to peak-season gift buyers and wellness enthusiasts. Through continuous A/B testing across messaging and visuals on both platforms, there were agile, real-time refinements chosen based on performance data to ensure every penny was working as hard as possible.
Results
| Channel | 2024 Revenue | 2025 Revenue | Growth |
|---|---|---|---|
| Google Ads (CPC) | £839 | £4,904 | +484% |
| Meta Ads (Facebook) | £0 | £312 | New Channel |
| Total PPC Revenue | £839 | £5,216 | +521% |
All of this was achieved without increasing the ad budget. The revenue growth came purely from smarter campaign structure, strategic keyword focus, and visual optimisation, not bigger spend.
By stripping back bloated ad accounts, eliminating wasted budget, and testing complementary ad channels, we helped turn peak season into a huge win. PPC revenue grew by over £4,000 in just four months, proving that you don’t need massive budgets to get better results, you just need the right strategy and the right person to execute it.
Let's Talk
With over 8 years of hands-on digital marketing experience, I focus on delivering results through data-driven strategies. I take a straight-talking, no bull, collaborative approach, and I am genuinely investing in helping your business grow.
Feel free to get in touch for a no-obligation chat about how I can help your business thrive.
